How to create your customer avatar and target your audience

This week we take a look a customer avatars and how to use them to create far more powerful and effective marketing

Read More

Pantone’s colour of the year 2017

An overview of Pantone’s colour of the year and why 2017 really is the year for green. Heading for Email. This week we take a look at Pantone’s colour of the year and why their choice of green is a perfect reflection of society’s needs and desires in these turbulent times.

Read More

The five cardinal rules of working with a graphic designer

The team at Visualise put on our school master’s cap to run you through the five rules on working with a graphic designer

Read More

The secret to effective branding

Graphic design is about far more than just stunning images and innovative graphics, but about incorporating your brand’s ethics and values into your entire marketing strategy. This week we take a look at some phenomenal brands and how you can incorporate their lessons into your brand.

Read More

How to use focus groups to help focus your brand

Every business should be aimed at their target demographic. We've compiled a helpful list of the easiest, cheapest and most effective methods of using focus groups without breaking the bank

Read More