The window to your soul...why bad logos are bad for business

An overview of the worst logos online from local businesses all the way to huge corporates all of whom slipped up with their choice of design

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How to use call to actions

Marketing material needs to be more than attractive images, it needs to be targeted and compelling. However, even then it can prove difficult to get consumers to engage with your content. This week, we take a look at call to actions – and how to use them to make your marketing material that bit more powerful

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Using imagery to translate your message visually

This week’s blog offers up some of the best, and absolutely free, stock image photos on the interweb, so you can find the perfect photo to translate your visual message.

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How to create your customer avatar and target your audience

This week we take a look a customer avatars and how to use them to create far more powerful and effective marketing

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Pantone’s colour of the year 2017

An overview of Pantone’s colour of the year and why 2017 really is the year for green. Heading for Email. This week we take a look at Pantone’s colour of the year and why their choice of green is a perfect reflection of society’s needs and desires in these turbulent times.

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