Formatting: what does your font say about you?

A beginner’s guide to fonts to help new brands and start-ups effectively market and get the best reaction from their content

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In honour of Easter: a little overview of chocolate branding

A competitive market, chocolate manufacturers must significantly invest in their marketing strategy to ensure their demographic is reached and that voice heard.

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Is it time? When or why for your next logo refresh

Your company logo is a vital part of your company’s brand and there may come a time when you want to do a logo refresh to revitalise your brand.

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Understanding the psychology of colour for your brand design

Understanding the psychology of colour can inform your brand design. Find out how colour can help you connect with your customers.

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Brand and Branding, what’s the difference?

Brand and Branding often get misused when talking about an organisations appearance or the way in which customers remember you, so what are the two main differences.

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