Creating your visual identity

Last week I covered knowing who you are - your brand, this week we move onto your visual identity.

When your customers and prospects see your logo, they need to see more than just text, colours and shapes.

A successful visual identity should complement all of the items mentioned in Step 1. It’s not just as simple as putting together a nice looking drawing that you sketch out in an afternoon. Time and thought needs to go into your logo, and if it doesn’t, then it’s almost certain that you’re missing a vital opportunity to increase your visibility, boost your brand and attract more customers.

If you’re using any good designer, whether they’re in-house or outsourced they should be asking you about your business DNA before they even start to consider the visual identity. Given that a logo is the primary way of identifying your business visually, it’s really surprising that so many businesses don’t give it the attention it deserves. I come across A LOT of business owners who struggle to tell me what they do, or can’t explain the finer details of their business. If they can’t describe their business, it makes it very difficult for me to create a logo or visual identity that perfectly suits them.

Get this right and your starting to build a solid foundation.

Now you know who you are, what you represent, and you have a logo that represents you, it’s time to expand your visual identity and start putting a few more pieces into the puzzle.

If you can’t wait until next week your can download the booklet by clicking on the button below.


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