Google have done it again. Yes, it’s another new logo!!!

If you haven’t seen it on most news websites and social feeds already this week, Google has a new logo. That’s right, as of the 1st September Google started to roll out a product wide rebrand after a major company restructure appointing Sundar Pichai as CEO and moving co-founders Larry Page and Sergey Brin to the larger holding company Alphabet.

But what does this brand change mean to Google?

Well, Google held there hands high and said that it there wasn’t a specific reason for the logo change. So why change it? There must be some underlying reason. Well, Google now see themselves as a suite of cross-device products rather than just a search site, so the new logo is meant to “reflect this reality and shows you when the Google magic is working for you, even on the tiniest screens”

So what are my thoughts?

To start, they’ve modernised the brand. Personally I don’t think there was anything wrong with the use of a serif font on the old logo but this new sans serif font will undoubtably be easier to reproduce at smaller sizes and falls inline with a lot of the word type logos of today.

If you compare the new logo to the old the letter kerning seems to have been reduced slightly almost uniting the letters, bringing the logo together.

And lastly the colour; this has been softened/lightened slightly. Some say this makes it look a little ‘Fisher Price’ like but essentially by giving it a softer feel, however slight, it possibly makes it more attractive to both male and female users.

Initially I wasn’t totally enthralled by the change, but as I see more of this styling drop into Google’s product line and some of the neat yet understated detailing emerge, it becomes more complete and likeable.

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