Infographics have been a popular content marketing technique over the past few years. The combination of visual story telling and data presentation is a powerful way to communicate messages and promote your brand.
Whether you want to use an infographic online or in printed material, the planning and creation process is key, so here are 8 easy steps to help you create the perfect infographic.
Step 1: Let the data tell the story
The data is the most important part of your infographic. It needs to be compelling, competent, and controversial, and ultimately spark a response. Don’t just recycle the same old stats, come with something different. Controversial data can lead to great discussions and expand your influence.
Step 2: Determine your audience and purpose
Now you have your topic and data you need to think of a purpose and target audience. Without these it’s easy to get distracted by design and data and go off on a tangent. Your end goal should be to engage readers and spark interest, so don’t lose sight of this at any point in the process.
Step 3: Create engaging narrative
Have your reader’s perspective in mind and create a narrative that will grab their attention and shift their perspective. Create a jolt by highlighting opportunities, quashing fear, soothing, sparking humour and more.
Step 4: Make complex straightforward
Your biggest challenge is to make complex data comprehensible to a wide audience. Free your data from visual constraints like tables and strive to be:
Step 5: Create a wireframe
Wireframes are ideal for focusing solely on structure to allow you to explore the best ways to present your data and tell a story. Whilst working on a wireframe, consult others to ensure that you identify the clearest way of presenting data to your audience.
Step 6: Choose the right visual approach
There are countless charts at your disposal for infographics. Know which ones to use where, and ensure that the data is presented in its most comprehensible form. If your infographic is intended for offline, keep this in mind when creating your design.
Step 7: Formulate a distribution plan
Once your infographic is created you need to distribute it to the masses. Online PR and social media are great starting blocks for digital infographics. If you have a print infographic you’ll need to identify what offline media your audience consumes, like your company brochure and magazines.
Step 8: Prepare an update
What is relevant today won’t be tomorrow. Make sure you release a fresh version of your infographic as necessary. If you have adapted your design to fit in a brochure, make sure the next print run includes the updated version.
As you can see, a lot of planning goes into producing a highly valuable infographic, but if you follow these 8 steps you’ll certainly be headed in the right direction.