I maybe a couple of months behind the times in writing this but there is some method in my madness.
Since 2000 Pantone have made their recommendation for
Colour of the Year and 2015 was no exception with Pantone 18-1438 being named ‘Marsala - A naturally robust and earthy wine red, Marsala enriches our minds, bodies and souls’.
Essentially Marsala is a dusky burgundy or wine red colour with a strong undertone of brown giving it a very autumnal feel. It’s tones are well suited to textured finishes although there’s a certain quality and depth to it that would equally suit a high gloss finish on everyday tech products like headphones or a mobile phone.
But it wasn’t picked willy-nilly, there’s a fairly casual yet logical research process that’s gone through to get to this decision. Taking influences throughout the year from what’s seen on the catwalk, colours that are used in film and even the colours and finishes that are created within the automotive world.
recent interview with David Shah, Editorial Director and Pantoneview.com, Leatrice Eiseman, Executive Director at Pantone Colour Institute said:
“We felt it was time for something that spoke to peoples real needs, the need for nurturing, the need for something that was more robust. Even though Marsala has this grounded influence, this earthy undertone that we see in this wine red, at the same time it has this sophistication so there’s something very versatile about the colour”
So the reason for my delay in writing this post, how are we already seeing this colour influence every day life?
A quick Google image search brought up a tonne of images mainly focusing around fashion and interiors…
…will we start to see this kind of colour influence outside of these areas and start to creep into the business environment and branding? Maybe not from what I’ve seen as yet. It may well be more suited to maybe the travel, tourism and restaurant industry maybe, we’ll see.
What are your thoughts? Have you seen it being used? Drop me a line below…