There’s an interesting article written on The Spectator website tomorrow (
I think the date relates to the magazine edition rather than the blog post oddly) called ‘UKIP’s logo is quite successful – in communicating a spirit of gung-ho crapness’ - Don’t worry this isn’t going to turn into a political post.
Digby Warde-Aldam writes that now the conferences have ended it’s not only time to compare their policies in readiness for next years general election but also their logos. For those that get frustrated with politicians ranting on about what they’re going to do for this country it made me think whether some voters simply vote for the party that their logo seems to resonate the most with them.
There are two elements to a logo that need to be considered. The first is what the logo is made up of, its form and the second is the colour scheme. Now we’re all used to Conservative being blue, Labour being red but why did UKIP ever think that purple and yellow was a good idea? Here’s a run down of each…
Having recently changed their scribbly tree to a scribbly tree with the Union Jack on it, I guess they feel it’s more patriotic now, the tree symbolises strength, wisdom and tradition although I’m in agreement with Warde-Aldam, I’m not so sure about it’s childish interpretation. As a supporting factor the colour blue represents trust and loyalty, so maybe they’ve got something right in combining the two.
Labour’s almost lithographic interpretation of a Rose is familiar and maybe has a very specific meaning to all of us, with its connection to love and Valentines Day it also symbolises honour and devotion. The colour red brings us feelings of energy and passion but interestingly if someone is to wear the colour red it can show that they’re ready to take action and are passionate about what they’re going to do or say.
The logo of the Liberal Democrats is a slightly interesting one, not only does it unfortunately look very similar to the logo of Holland’s hard-right Party for Freedom as pointed out by Warde-Aldam but the birds positioning and direction also has a meaning. When we see a flying bird with think of Doves and freedom but if a bird is flying from left to right it sometimes signifies an impending delay or obstacle in your life - maybe they didn’t research that one. Yellow on the other hand represents intellect and optimism but can also suggest impatience and cowardice!
So where do we begin with UKIP, slightly simplistic (nothing wrong with that) with a look that’s similar to a shop that sells things for a pound or less! A colour scheme of bright purple and yellow wasn’t maybe the best choice in the world but it certainly allows it to stand out from the competition with the purple representing imagination, creative and sometimes immaturity.
My intention is certainly not to sway your vote one way or another purely based on the design of each parties logo but it does make you wonder how much thought went into the logos that they use today.
You can read the article by Digby Warde-Aldam