Why small agencies rule

Why small agencies rule

At Visualise, we pride ourselves on the fact that we’re small, in fact it’s built into our company ethos. We are led by Simon Hutchings, a cracking lad from Somerset, who also happens to be the author of the fine blog you are reading (that’s me BTW) - who, alongside a handful of associates, works closely with his clients to get the best possible results. You will find no Napoleon complex at our headquarters. We’re no more ashamed of our size than Beyoncé is of her rather magnificent derrière. Which is why, in our last blog of this year, we decided to champion the cause of smaller agencies. Not just on behalf of us, but for smaller agencies everywhere.

So, why go small?” I hear you ask…
Surely bigger is better” I hear you enquire.

Well, it’s my belief that, as with most things, success occurs because of what you do with “it”; in this case “it” is not a naughty part of the male anatomy – shame on you if that’s what you were thinking, but rather talent, creativity, and experience.

1) In-depth

Over at Visualise we specialise in tech, mainly because I am a bit of a geek. However, at bigger agencies it’s often difficult for the team to specialise in one area. This is because there are so damn many of them – logistically it’s something of an impossible challenge, and also because bigger agencies traditionally focus on general strategy. This is not always a bad thing, but if you’re trying to target a specific industry this is not always the best way of assuring results.

2) Outside the box thinking

I have never really understood the origin of this phrase – who decided that boxes were synonymous with the predictable or ordinary? I think boxes can be ruddy helpful, and with some nifty crafts, rather inspired. However, I digress. Agencies are burdened with large staff numbers, a huge payroll, and a whole host of stake and shareholders which means they can’t veer too far off the safe path. Smaller agencies are far more agile and nimble. Not only can they afford to take risks, but that often underpins their business values.

3) Flexible

Big agencies are bureaucratic machines – with a number of account managers, finance manager, web designers, graphic designers etc…etc…

If you call a big agency with a tight deadline, by the time one team has spoken to the other, the deadline could well have passed. Comparatively, small agencies can work to tight deadlines, making them a far more useful asset.

4) Cost

This one is easy, really. Bigger agencies are more expensive because they have to pay for a huge staff, a magnificent building, and all the associated costs that come with having a staff of more than say five people. And trust me, there are a lot of hidden costs. Smaller agencies have far fewer overheads and so often have cheaper prices for an equal (if not better) quality of service.

5) Passion

From experience I can tell you, anyone who started their own agency did so out of a passion for design and a desire to do work that matters. Using a small agency means that passion will filter through to your design, and result in a far stronger service.

If I haven’t yet convinced you that a smaller agency is the way to go feel free to call me on 0208 088 2153 or drop me a line and we can discuss further.

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