Stairlift comparison website for the Lead Advisory Company.

An improved and structured user experience for visitors on both desktop and mobile devices was key to this sites redesign.

Project Info:

Despite the current website performing well, some recent usability testing had flagged some areas for possible improvement. Visualise were initially tasked with compiling a report detailing thoughts on first impressions, look and feel, site function, content and suggestions for improvement.

With my investigation work completed and suggestions agreed I went about designing two separate sites. The first, a fully responsive desktop to mobile site and secondly a very minimal dedicated mobile site focused around a comparison/lead generation questionnaire.

It was imperative that both sites maintained a price comparison element with the responsive site offering more content for mobile, re-enforcing the companies knowledge and authority.

The final designs are welcoming and attractive to the stairlift market, easy to navigate and clearly suggest the product offering. Both sites will be A/B tested to compare visitor retention and their lead generation properties.


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