Wine Smash is a new hospitality experience based around wine tasting. The aim of Wine Smash is to remove the pressures associated with 'wine snobbery' and instead provide a relaxed environment for people that fit into the 'Millennial' demographic to learn more about wines and their origins through tasting experiences, social groups and corporate events.
The project initially started with a branding project which needed key consideration to ensure it was suitable for a very specific target market. Short listed designs were reviewed by a focus group allowing us to receive live feedback rather than making assumptions based on our research. Once the final logo, fonts and colour schemes were confirmed further concepts were created for menu templates, event brochures and interior graphical decoration.